General Data Protection Regulation (GDPR)

General Data Protection Regulation (GDPR)

— Last Updated: 11 April 2022
Some of the information found on this page may be repeated in our main Privacy Policy, however, this page has specifically been created to cover GDPR.

Please read this policy, along with our main Privacy Policy and Terms and Conditions pages before using our site, services or products. uCreations Ltd T/A Diamond Pets (“we” “us”, “our”, “Diamond Pets” or “Diamond Pets London”) are committed to caring for, protecting and respecting your privacy and keeping your personal data secure.

Who we are:
We are a UK based online retailer, offering products for pets and pet owners.

Our physical trading address is: Diamond Pets, Broxbourne Business Centre, Unit 12, 4 Pindar Road, Hoddesdon, Hertfordshire, EN11 0FJ

Our website address is:

Our email address is:
What personal data we collect and why:
a) Comments and Profile Images
When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.
b) Contact forms
Certain areas of the site use contact forms in order to generate an email message directed to us (and only us).

Contact forms capture personal data such as your name and email address, necessary to generate such emails and allow for smooth communication.

We do not use the information captured on our contact forms for marketing purposes unless otherwise stated on the form, or page containing the form.

Please note that information submitted through our contact forms is handled differently than information captured through our checkout process (covered in the ‘Billing / Shipping Information’ section below) and popups / website offer sections/pages (also covered below).
c) Cookies
In order to leave a comment / review on our site, you will need to be a registered customer. You can register for an account by checking the ‘Create an Account’ option at checkout. If you later wish to delete the comment / review, you’ll be able to do this by logging into your account or by requesting this in writing to Once a comment or review has been left, we may save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment / review. These cookies will remain until you clear browser cookies for our website.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days (or 14 days if you check the “Remember Me” box), and screen options cookies last for a year. If you log out of your account, the login cookies will be removed.

Cookies will also be set to save your currency preferences and to determine whether we have already displayed popups / website offers to you (and how you interacted with these previously, such as whether you closed the offer). Cookies will also be used to remember your product page selections and personalisation text entered, in order to save you time reentering this information each time you view another product. These cookies will remain until you clear browser cookies for our website.

Finally, we may also use cookies for remarketing purposes, using services such as Google Remarketing, Instagram / Facebook (Meta) and Twitter Remarketing. These cookies will remain until you clear browser cookies for our website.
d) Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, products, etc.) – embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Alongside any other embeds, we may also use embedded videos (from YouTube and Vimeo) and embedded Social Media posts.
e) Analytics
When you use our site, our tracking service providers, such as Google Analytics, collect information using various technologies, including cookies and pixel tags (which are also called clear GIFs, web beacons, or pixels).

Cookies are small data files stored on your hard drive or in device memory that help us improve our site and your experience, and track usage of our resources. These service providers may use cookies to collect and store information about your device, such as time of visit, pages visited, time spent on each page of the site, items added to the basket, referrer, links clicked and conversion information, browser, mobile network information, and type of operating system used.
f) Billing / Shipping Information
If you purchase anything on our site, we need to collect your billing/shipping information to generate an invoice and dispatch the order to you. We may also need to contact you by phone or email to discuss the order, should there be any issues with it or should we require any additional information from you necessary to process the order.

Once you have selected a payment method, you will need to enter your payment information for your payment to be processed. This data will be handled directly by the payment processor (for example PayPal, Klarna, Stripe, Apple Pay or Google Pay). For telephone orders, this information will need to be provided to the telephone operator, who will submit the information to the necessary payment processor.

You will be given the option on our checkout page to opt-in to receiving automated order updates, such as tracking information, order status updates and any offers / information that we feel may be useful to you via email and/or SMS. After opting in, you can opt out from receiving offers / information from us at any time by following the unsubscribe link / steps found at the bottom of our email or SMS, or by emailing To subsequently opt out from receiving tracking / order status updates, please contact us via email

If you decide to use an ‘express’ checkout option, such as Apple Pay or Google/Chrome Pay, you confirm your agreement to be opted in to receive the information outlined in the paragraph above. We do not have control over what information is requested by the processing company as part of their checkout process, and therefore cannot include a separate opt-in option. If you would prefer not to opt-in, please instead use the full checkout process by clicking the ‘Add to Basket’ option, and then navigate to the main checkout page, where you will be given the options outlined in the paragraph above.

If you do opt-out from receiving order updates / tracking information, you can later request this information (which we can provide to you manually) by emailing
g) Abandoned cart
When clicking ‘Add to Basket’ on any of our product pages, we may display a popup asking you to enter your email address, in order to create a shopping basket for you that is associated with your email address. You can choose to add the item to basket without entering your email address by clicking either the ‘No thanks’ or ‘X’ options. If you decide to enter your email address, you agree for us to send you checkout reminders via email, should items remain in your basket. You can subsequently opt-out at any time by following the unsubscribe steps found at the bottom of our emails, or by emailing
h) Popups and offers
Should you choose to provide us with your contact information (in order to claim any offers / receive any information that we have presented to you) you agree for us to subsequently contact you for marketing purposes. If you wish to opt-out, please follow the opt-out steps found at the bottom of our communications, or by emailing To opt-out of Facebook Messenger alerts, please email
Who we share your data with:
We do not sell our users’ private personal information. And we don’t give it away, either.

We share information about you in the limited circumstances detailed below and with appropriate safeguards on your privacy:

Third-Party Vendors: we may share information about you with third-party vendors who need to know information about you in order to provide their services to us or to you on our behalf. For example, Stripe and PayPal to process your online payments, fraud prevention services to analyse payment transactions, postal services (including website integration providers used to offer tracking / delivery information to you), website chat, email and SMS services to help us communicate with you.

Legal Requests: We may disclose information about you in response to a court order, or other governmental requests.

Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that we go out of business or enter bankruptcy, user information would likely be one of the assets that are transferred or acquired by a third party. If any of these events were to happen, this GDPR Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this policy.

With Your Consent: We may share and disclose information with your consent or at your discretion.

Aggregated or De-Identified Information: We may share information that has been aggregated or reasonably de-identified so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our products, de-identified screenshots or de-identified code snippets.
How long we retain your data:
If you leave a comment / review, the comment / review and its metadata are retained indefinitely.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit certain information, or delete their personal information at any time either by logging into their account, or by sending a written request to

If you make a purchase, we retain your billing / shipping information and order details for at least 7 years – for accounting purposes.

Finally, we keep Google Analytics and other tracking data indefinitely, to allow for a smooth running of our business and compare analytics trends over the years.
What rights you have over your data:
If you have an account on this site, or have left comments / reviews, you can request to receive a copy of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, accounting or security purposes. Please request this by emailing

In addition to this, we recommend following these guidelines:
• Limit the Information that You Provide e.g. don’t enter unnecessary personal data in the comments / reviews or contact form messages.
• Opt-Out of Electronic Communications. You may opt-out of receiving newsletters and promotional messages from us. Just follow the instructions in those messages. If you opt-out of promotional messages, we may still send you other messages, like those about your account and legal notices.
• Set Your Browser to Reject Cookies
Contact information:
If you have a question about any of our policies please contact us at
Policy Changes
We may modify this Policy from time to time. When we do, we will provide notice to you by publishing the most current version and revising the date at the top of this page. If we make any material change to this Policy, we will provide additional notice to you, such as by sending you an email, or displaying a prominent notice on this page / our site. By continuing to use the site after any changes come into effect, you agree to the revised Policy.

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